What Personal Information Keeneland Collects
As a general matter, we don't ask you for any personal information when you browse our website. However, some information about your server address, web browser, and computer system are automatically transmitted to our web servers so that we can operate our website on the Internet. In addition, as part of our site operation, we do or may automatically collect and track:
the home server domain name, type of computer, and type of web browser you are using while you visit our website; and
Information on what pages of our website you access and goods and services purchased.
In doing so, we do not reference you by individual name, e-mail address, home address, or telephone number. We use this data in the aggregate to determine how much our customers use parts of our site so we can improve our site. We may provide this statistical information to third parties, but when we do so we do not provide personally-identifying information without your permission.
We may request and collect certain personal information about you, such as your name, address, e-mail address, and other similar information, if you choose to access certain portions or functions of the website. For example, if you sign up for periodic electronic newsletters from individual racetracks or from the National Thoroughbred Racing Association ("NTRA"), your name, email address, and zip code is collected and transmitted to NTRA to enable it to send you the newsletter(s) you have requested. Some portions of the site request additional information. If you choose to order anything from our Gift Shop, make a Reserved Seating Request, or send us an email, you must provide us with your name, address, email address, and similar contact information. We will also request certain financial information, such as your credit card number and expiration date, in order to process a gift shop order or seating reservation. If you choose to complete a Sales Credit Application or KIA Buyer Registration, we require that you give us your name, address, email address, and phone number, some form of government-issued identification, as well as additional information from your banking/financial institution.
How We Use Your Personal Information
We use your IP address to help diagnose problems with our server, to manage our Website and to enhance our site based on the usage pattern data we receive.
We may use your e-mail address, mailing address, or phone number to contact you regarding administrative notices or your use of our website. We will not send you promotions or announcements unless you give us permission to do so.
Keeneland stores its customer information in a password-protected database to fulfill your requests for certain information, products and services and to contact you if needed. Credit card and other financial information is stored on a secure server. We restrict access to your personal information to those employees who need to know that information to provide products or services to you as well as to assist us in customizing the content of our site to provide information that may be of interest to you. Certain information, such as KIA Horse Entry information, is permanently stored on servers maintained by The Jockey Club, but may be accessed and stored by us for certain purposes.
If you place an order for products or services, we use information about you to ship your order, and we may provide your relevant information to other companies to complete the transaction. For example, other companies may be used to fulfill orders, deliver packages, send postal mail and e-mail, analyze data, provide marketing assistance, process credit card payments, and provide customer service. These companies are given access to personal information needed to perform their functions, but may not use it for other purposes.
Keeneland does not currently sell or rent your personally identifiable information to other companies. We do, however, reserve the right to do so and will not notify you or obtain your consent prior to sharing, selling or otherwise disclosing your personal information to third parties.
The importance of security for all personally identifiable information associated with our users is of great concern to us. Financial information, if collected, is transmitted from your computer to our server using encryption software. However, no data transmission over the Internet or any wireless network can be guaranteed to be perfectly secure. As a result, while we try to protect your personal information, we cannot ensure or guarantee the security of any information you transmit to us, and you do so at your own risk. Only those employees who need access to our users' information to process your order or provide services are allowed access, as described above. It is also important for you to protect against unauthorized access to your password and to your computer. Be sure to sign off when finished using a shared computer.
Requesting to See Your Personal Information
You may request, via e-mail or regular mail, that we provide you with the personal information we have collected from you through your use of this website. Once you receive this information, you may wish to update, correct or delete this information. To do so, you can contact us by e-mail at firstname.lastname@example.org or by regular mail at Website Administrator, P.O. Box 1680, 4201 Versailles Road, Lexington, Kentucky 40588-1690. We will then modify or delete from our systems any or all of your personal information as soon as practicable after our receipt of your written request stating in reasonable detail the modification/deletion requested; provided that we reserve the right to verify your identity before sending you this information.
Children Under 13
Links to Other Web Sites
Our website may contain links to other Internet websites. We encourage our partners, contributors and other third parties to implement policies and practices that respect your privacy. We are not, however, responsible for any other website's privacy practices or website content. Occasionally, you may receive cookies from third party advertisers, partners and vendors. We do not control these cookies.
You may opt-out of having your personal information collected by contacting us by e-mail at email@example.com or by regular mail at Website Administrator, P.O. Box 1680, 4201 Versailles Road, Lexington, Kentucky 40588-1690. Please note that in order to fulfill certain obligations, we may need to continue sending you notices or other important information concerning any orders or services you previously requested.
Contact our Website
This website is the responsibility of Keeneland Association. You can contact us by e-mail at firstname.lastname@example.org or by regular mail to Website Administrator, P.O. Box 1680, 4201 Versailles Road, Lexington, Kentucky 40588-1690.
Date of last update: January 10, 2002.